Create content that earns trust and rankings with a single scan
Shopscan reviews product descriptions, FAQs, multimedia, and supporting content to show where your storytelling is falling short.
Every element that keeps shoppers reading
Word count benchmarks
See whether product and collection pages have enough substance for SEO and purchase intent.
Reading level & tone
Match your copy to your audience’s comprehension level so they stay engaged.
FAQs & unique selling points
Confirm you answer buyer questions and communicate what sets you apart.
Product description coverage
Identify catalog items missing descriptive copy or key details.
Blog & internal links
Check whether supporting content reinforces authority and discovery.
Product specs & video content
Ensure multimedia and technical specs are present to boost engagement.
Content that informs, convinces, and converts
Better search visibility
Rich descriptions give search engines the context they need to rank your products.
Higher buyer confidence
Videos, FAQs, and USP sections answer objections before they become support tickets.
Faster decisions
Clear, comprehensive copy reduces hesitation and keeps shoppers moving toward checkout.
Know exactly how to improve every page
Each insight explains the ideal word count, tone, and trust content to add—plus why it matters.
Good / Needs improvement / Missing
Instantly see which sections are healthy and which ones need work.
Tone & readability guidance
Adjust language to match buyer expectations without guessing.
Cross-team friendly
Share the PDF with writers, SEO specialists, or agencies to align on next steps.
Use the audit to transform underperforming pages into conversion-focused, search-friendly assets.
Strengthen the story behind every product
Run a content analysis and get a prioritized list of copy, trust, and multimedia improvements.